{"id":5449,"date":"2025-09-23T11:24:39","date_gmt":"2025-09-23T10:24:39","guid":{"rendered":"https:\/\/denkie.com\/cases\/heidelberg\/"},"modified":"2026-10-30T09:58:19","modified_gmt":"2026-10-30T08:58:19","slug":"heidelberg","status":"publish","type":"cases","link":"https:\/\/denkie.com\/en\/cases\/heidelberg\/","title":{"rendered":"Heidelberg Materials"},"content":{"rendered":"\t\t
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Safety starts with us<\/b><\/span><\/p><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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We designed recognizable characters that depict the different situations within Heidelberg Materials. They are neutrally designed and not based on specific individuals, but through their workwear, they provide clear context and recognition during the games. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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The action card as a practical tool<\/b><\/span><\/p><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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To increase engagement, we created an action card on which participants could fill in their answers. This card was available in Dutch and French and served as a common thread throughout The Safety Games. At the same time, the sessions included plenty of interaction to discuss the answers together. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Interactive Safety Games<\/b><\/span><\/p><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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The core of the Safety Week consisted of a series of interactive games that introduced employees to safety in a playful way. For example, in the Golden Rules game they chose which situation was the safest; through a search illustration based on the BENE Standards, they discovered which details reveal unsafe conditions, and they cracked a code using the CEO\u2019s key messages. Thanks to this mix of activities, participants learned the most important safety principles in an active and engaging way, and the messages were more likely to stick. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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From autopilot to conscious choices<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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In January, the first toolbox focused on shortcuts and LMRA, with the central message: “No shortcut is worth a life”. Through relatable workplace scenarios and animated videos, we highlight why employees sometimes take shortcuts and what the consequences can be. At the heart of the toolbox is one simple approach: STOP \u2013 THINK \u2013 SPEAK UP \u2013 ACT. With a ready-to-use toolbox, we support team leads in starting conversations about safety and encouraging employees to make conscious, safe choices. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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No shortcuts, not even in summer<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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In June, the campaign continues with a second toolbox, focusing on the additional risks during the summer months. Through a relatable scenario, employees discover how a small risk can escalate and why taking action and reporting issues in time can make all the difference. Stickers on helmets and work equipment keep the message visible even after the toolbox session. This way, safe behaviour is not only discussed again, but also reinforced on a daily basis. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Safety Week 2026: identify, assess and report<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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During Safety Week 2026, we built on the campaign with three interactive Safety Games. Through relatable workplace scenarios, observation and discussion posters, and risk assessment cards, employees learned to identify, assess and report risks. An animated video, campaign posters and an eye-catching car air freshener helped keep the safety message visible. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Safety starts with us We designed recognizable characters that depict the different situations within Heidelberg Materials. They are neutrally designed and not based on specific individuals, but through their workwear, they provide clear context and recognition during the games. The action card as a practical tool To increase engagement, we created an action card on […]<\/p>\n","protected":false},"featured_media":5063,"template":"","case_tag":[23,24],"class_list":["post-5449","cases","type-cases","status-publish","has-post-thumbnail","hentry","case_tag-veiligheidsdagen","case_tag-veiligheidsspellen"],"acf":[],"_links":{"self":[{"href":"https:\/\/denkie.com\/en\/wp-json\/wp\/v2\/cases\/5449","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/denkie.com\/en\/wp-json\/wp\/v2\/cases"}],"about":[{"href":"https:\/\/denkie.com\/en\/wp-json\/wp\/v2\/types\/cases"}],"version-history":[{"count":3,"href":"https:\/\/denkie.com\/en\/wp-json\/wp\/v2\/cases\/5449\/revisions"}],"predecessor-version":[{"id":6851,"href":"https:\/\/denkie.com\/en\/wp-json\/wp\/v2\/cases\/5449\/revisions\/6851"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/denkie.com\/en\/wp-json\/wp\/v2\/media\/5063"}],"wp:attachment":[{"href":"https:\/\/denkie.com\/en\/wp-json\/wp\/v2\/media?parent=5449"}],"wp:term":[{"taxonomy":"case_tag","embeddable":true,"href":"https:\/\/denkie.com\/en\/wp-json\/wp\/v2\/case_tag?post=5449"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}