The Bay of Bayer
Mascot Bay, along with Bart, Bilal, and Britt, is responsible for Bayer’s safety communication. The label created by DENKie further reinforces their message: Safety – Take care of what matters. Bayer’s branding features carefully selected colors that are carried throughout.
Care, trust, ownership
Bayer’s three core values are clearly formulated, but how do you apply them in practice? In an animated video by DENKie, Bay and his friends give 10 tips that Bayer employees can keep in mind. In this way, they build trust, ensure each other’s safety and work towards the future of our planet. The accompanying poster contains a QR code that links directly to the video in the DENKie media library.
Smile for safety!
For Bayer’s Safety Day, Bay received a flashy safety vest and DENKie provided a life-size sign to take photos with. A smile for safety! Additional posters and signs with important messages also decorated the large tent during Safety Day.
An even safer helmet
A safety helmet is an important piece of PPE at Bayer. We designed a sticker with the internal emergency number on it to further increase safety. The stickers stick well to the helmets, but are not permanent. Perfect for the future!
Would you like to learn more about PPE? Follow the PPE training course on the Toolboxies open learning platform, completely free of charge. Watch the video and test your knowledge in a quiz!
