Characters that strengthen the story
We designed a series of characters that visually support the instructions. They are not based on specific people within the company, but depict recognizable situations that any employee can identify with. By wearing company clothing and illustrating the guidelines step by step, these characters make the message more accessible and ensure greater recognition and consistency in the communication.
The onboarding video as a guide
The onboarding video guides employees through the Flemish Fish Auction and explains what is expected before the start of the shift, during breaks, and when wrapping up the workday. It also covers general and safety instructions. This way, employees get a complete picture of their workplace and the agreements that contribute to a safe and pleasant working environment.
