Nudges & fun

To really make the message stick, we strongly believe in fun nudges. We will give you some examples on this page, but we are also happy to think of new concepts tailored to your company!

Nudges are subtle encouragements that steer (safety) behavior in the desired direction without provoking resistance. Daniel Kahneman’s system 1 thinking gives this method extra power.

The power of nudges

Nudges are fun, but they also convey a subtle message. Anyone who searches for unsafe situations on a search plate thinks about safety. Anyone who eats from a lunch box with a powerful message reads it again regularly. This way, we stimulate behavioral change without pushing!

  • A “Crack the code” action card with a well thought out game and prize.
  • A keychain with a QR code to an animated video.
  • A safety-themed “find-it” challenge
  • Wall stickers with a message.
  • Life-sized cutouts.
  • Pocket cards with important information.

System 1 thinking

Daniel Kahneman describes two ways of thinking in Thinking, Fast and Slow: System 1 and System 2. With System 1 thinking, you make decisions based on your experiences and intuition. This happens quickly, without you having any conscious control over it. In contrast to System 2, where you consciously reason logically. With nudges we play on the intuitiveness of System 1 to make behavioral changes come true!

Need inspiration for your next safety campaign? Our SMARTERatWORK library can help!
Discover the 28 free toolboxes on www.toolboxen.be

Pleasant and safe DENKie working environments

Volvo

Group Suerickx

PepsiCo

DENKie strives to make companies and their employees simply happy, safe and sustainable. Simple and creative communication is the basis of our operation.

Who is it for

DENKie’s tools inform, train and register employees, contractors and agency workers. They give managers a clear overview of the current situation.

Keeping things simple

We effortlessly translate your company’s needs into recognisable, attractive HR and HSE campaigns. We make difficult messages simple. This way the message sticks and is easy to understand.

The goal?

The main purpose is the safety of employees on their way to work, while they work, and making sure they get home safely afterwards.

DENKie lets information flow in a way that everyone understands.

Interested? Contact us

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