A good underlying chemistry, thanks to VIC
Wolves can teach us a lot of things. They learn from each other and work together, no matter what. They also care for each individual wolf and at the same time care for the entire pack, which is exactly what Campine wanted to achieve. The firm’s mascot is a wolf called VIC (which in Dutch stands for ‘Veiligheid In Campine’ or ‘Safety in Campine’), and this safety is incredibly important. We created a fantastic launch video in which VIC presents himself to the Campine employees and gives them some tips and tricks on safety.