The Bay in Bayer
Mascotte Bay along with Bart, Bilal and Britt are responsible for Bayer’s safety communication. The label created by DENKie lends even more weight to their message: Safety – Take Care of What Matters. Bayer’s branding includes carefully selected colours applied consistently throughout.
Care, trust, ownership
The three core values of Bayer are clearly formulated, but how to apply them in practice? In an animated video by DENKie, 10 tips for Bayer’s employees are given by Bay and his friends. Through this, they build trust, take care of each other’s safety and work together towards the future of our planet. The accompanying poster contains a QR code leading directly to the video in the DENKie media library.
Smile for safety!
Bay received a flashy safety vest for Bayer’s Safety Day, and DENKie provided a life-sized board for photographs. Smile for safety! Additional posters and signs carrying an important message adorned the big tent on Safety Day.
An even safer helmet
At Bayer, the safety helmet is an important piece of PPE. We designed a sticker displaying the internal emergency number to further improve safety. The stickers adhere well to the helmets but are not permanent. Perfect for the future!
