Work it with a workshop
During a workshop with the experts from DENKie, we explored the various aspects in an accessible way. We used mood boards to visualise our view of the internal communication. The findings from this workshop became the basis for the branding for Latexco’s prevention department.
Launch of the Latexco dream team
The Latexco dream team came into being. Latexco will be bringing its employees together under this umbrella from now on. To do this, we launched the company mascot Tex, a friendly wolf, who will now keep all Latexco employees awake and alert. Tex shares his tips for improving safety on the work floor in the HR and HSE campaigns.
Clear photography for a clear message
We worked with professional models for the photos. They helped us to clearly show potentially hazardous situations in the Latexco buildings. We took many photos which was ample material for posters, signs, internal visuals and a lot more.
A new campaign each quarte
Latexco wanted to focus on a new safety theme each quarter. For instance, it ran the Slip & Trip campaign to reduce the number of falls. The firm kept track of the number of days without falls on a scoreboard in the production hall. After 70 days without incidents, the firm raffled off 5 wonderful Latexco mattresses to employees. We also gave extra attention to PPE one quarter: from protective clothing to ear plugs. Protection is key!
The final push for more safety
Using the mascot Tex, and some cool nudges, Latexco encouraged its employees to be more alert and to work safely. In addition to the scoreboard for the production hall, we also worked on a place mat that could be used to show the 7 hazards. Literally everyone got involved in the project for greater safety at Latexco, even the kids, with the colouring pictures.
